Speaker: Tatiana Frascella – Expert in internationalization strategies

Event Objective
This session is designed to provide export managers with practical tools and essential resources to optimize their work in business internationalization.

Introduction and opening

Presentation of Expandiamo and the event
Introduction of the speaker, Tatiana Frascella

The role of the Export Manager and the importance of data

• The role of the Export Manager according to UNI 11823:2021
• Why digital tools and databases are essential in international trade

Support tools for internationalization

• ICE – Italian Trade Agency: partner search services, market research, trade fair support
• SACE – Export credit and insurance services: managing risk with SACE Risk Map
• Promos Italia: export management projects for SMEs

Market analysis research tools

• Country market analysis

Macroeconomic analysis tools: Sitra, Mintel, PwC Megatrends, McKinsey & Company

Data research tools for product codes

• Atlas of Economic Complexity, Access2Markets, COEweb (Istat)

Official sources for economic and trade data

• Eurostat, OECD, World Bank, WTO Trade Statistics, Transparency International
• International trade fair calendars and logistics network research

Q&A and closing

Open discussion and interaction with participants

This event is aimed at export managers and companies looking to optimize their internationalization process.

Register now to join and discover new successful strategies!