Dutch market represents a strategic gateway to Europe.The Dutch market is a commercial hub connecting Europe with the rest of the world, with a strong position as a gateway for international trade.
Key features making the Netherlands a strategic market: central location, dynamic business environment, excellent logistics infrastructure, and a sophisticated consumer base interested in high-quality products, especially Italian goods.
Importance for Italian companies: Italian companies, particularly in food and wine, have great potential for success in this market.

Introduction to the Dutch Market (5 min)
Expandiamo Moderator: Introduction
 
2. Introduction of Marco Marcellino (5 min)
Expandiamo Moderator: Introduction to Marco Marcellino, Founder & Managing Director of Horecarte BV, expert in internationalization and ambassador of Made in Italy in hospitality and gastronomy.Marco’s experience: Over a decade of experience in the Netherlands, helping Italian companies expand into international markets. Specializing in the horeca and gastronomy sectors with a strong focus on promoting Made in Italy.
Marco is also the founder of Horecarte BV, a company focusing on internationalization strategies for Italian businesses, with a particular emphasis on the Dutch market and surrounding countries.
 
3. Marco Marcellino’s Presentation - Opportunities in the Dutch Market (40 min)
Marco Marcellino: Presents strategic opportunities for Italian companies in the Dutch market.Market Analysis: Characteristics, purchasing behavior, trends, and consumer preferences in the Netherlands.
Key export sectors for Italy: Food and wine (particularly wines and food products), fashion, furniture, and design.
Real-life experiences: Success stories of Italian companies entering the Dutch market, challenges faced, and winning strategies.
Tools and resources for market entry: How Italian companies can properly position themselves in the Netherlands and develop an efficient distribution network.
Practical advice: How to succeed in the Dutch market, including choosing the right partners, understanding cultural dynamics, and managing consumer expectations.
 
4. Final Phase - Questions and Answers (QA) (10 min)
Expandiamo Moderator: Opens the floor for questions, allowing participants to interact with Marco Marcellino and ask for further insights on the Dutch market.Questions may include:Market entry strategies for the Dutch market
Consumer trends and preferences in the Netherlands
Distribution networks and potential partners
Practical experiences in overcoming Dutch market challenges.