Speaker: Alessio Leonardi, Export Manager at Expandiamo

An expert in the fine wine market with extensive experience in managing auctions and high-level appraisals for Italian and international wineries. Lecturer on auction mechanisms for investments in wines and spirits, and founder of an innovative project blending wine and lifestyle. Key skills: consulting, valuation, public relations, and premium branding.

5:00 PM - 5:05 PM | Introduction and Welcome
Introduction of the expert and the event, highlighting how wineries can benefit from new commercial opportunities and innovative strategies to increase sales and customer loyalty.

5:05 PM - 5:20 PM | Sales Strategies in Wine Auctions
The expert will explain the functioning of charity and commercial wine auctions, outlining how wineries can participate to enhance brand visibility and reach an exclusive audience.

Benefits of auctioning fine vintages or limited collections.
How to prepare for an auction: branding, storytelling, and product enhancement.
Practical tips for choosing between charity or commercial auctions based on the target audience and business objectives.
5:20 PM - 5:35 PM | Becoming a Facilitator of Wine Collection: Opportunities for Wineries
Wineries can adopt collection facilitation as a strategy by creating stockpiles of high-value bottles ready to be offered to private clients or collectors. This approach not only connects them with a select audience but also allows for additional sales generation.

How to select and enhance bottles for collection purposes.
Strategies to attract clients searching for rare bottles.
Cross-selling opportunities and loyalty-building through personalized offers.
5:35 PM - 5:50 PM | Creating Wine Clubs and Loyalty Models for Private Clients
An exploration of wine clubs as a tool to build deep connections with clients and establish a network of loyal consumers.

Structuring a wine club: membership models, exclusive benefits, and dedicated offers.
Promotional activities for members: private events, exclusive tastings, and previews of new vintages.
Long-term strategies to maintain loyalty and turn members into brand ambassadors.
5:50 PM - 6:00 PM | Q&A Session
A final interactive session to address participants’ questions, with the expert offering personalized suggestions and insights on the topics discussed.