Platform: Zoom

11:00 - 11:10 - Introduction and Welcome
- Speaker: Simone Sansavini, Italian Trade Centre
- Presentation of the Italian Trade Centre and the opportunity to enter the Chinese market
- Brief introduction about the promotional potential at Shanghai Pudong International Airport

11:10 - 11:25 - Overview of Opportunities in the Chinese Market
- Speaker: Simone Sansavini, Cathy Jin
- Analysis of market trends for the Food, Wine, and Cosmetics sectors in China
- Explanation of the benefits of accessing the Chinese market through promotion at Shanghai Pudong International Airport

11:25 - 11:55 - Detailed Presentation of the Promotional Opportunity at Shanghai Pudong Airport
- Speaker: Cathy Jin, Chinese Importer
- Description of the promotional space within the airport
- Participation modalities and benefits for companies
- Presentation of the B2B and B2C meetings planned for participating companies

11:55 - 12:10 - Q&A Session and Final Interaction
- Questions and answers with Cathy Jin and Simone Sansavini
- Planning of individual meetings post-event